Day 27/30 in my 30 days of dedicated learning process.
So today I continued to learn more about typography and how to choose a type face.
Choosing a Typeface
For instance, when working for a client, you may have a limited choice of fonts you can use. Thinking about adjusting the line height, increasing the spacing of the letters, or using different font weights can really change the look and feel of a single font. There is also the possibility of too many choices. When presented with lots of options, try to narrow down your options by thinking about the brand it is representing. What are the goals of the product? Are they more traditional or more modern? What platform is it centred on? A good tip is to go to Google Fonts and type in a heading and just visually see what looks the best. Choose a few that you think look good, download them, and try them out with some mockups. By taking a base font size of say 16px, you can multiply that by the golden ratio of 1.618 and get multiples for your heading sizes. You would end up with 10px or 0.618em, 16px or 1em, 26px or 1.6118em, 42px or 2.618em, and 68px or 4.236em. These are along that golden ratio curve and are appealing to the eye. Another option is to head to fontpair.co and find two fonts which go well together. Then, head to Type-Scale.com and set the two fonts you have found. On the left on typescale, you can choose the heading font and use the drop-down to select the golden ratio. If you picked a second font, you can pull out an arrow from the right to get the body font and see them together. Now your whole type system is ready to go!
